What’s in the book? 

I'll teach you everything I've learned about marketing throughout my career. 

From my MBA in marketing to the workshops I've completed to my experience as the Director of Marketing for a B2B company combined with over a decade of corporate recruiting experience.

Get your free copy.

I will never sell your email address to any 3rd party or send you nasty spam.

How Recruitment Marketing Gets You Noticed Over the Noise

If you're new to recruitment marketing and want to learn some of the basic principles of marketing, this book is for you. 

Travis L. Scott is the Director of Marketing for Denver-based B2B company, ISM, and a strategic marketing consultant, coach, and writer, focusing on recruitment and talent acquisition through his company, RainierDigital. He has written for the employer brand sites of Microsoft and Dunkin' Brand, and regularly contributes to Recruiting Daily’s blog.

ABOUT THE AUTHOR, TRAVIS L. SCOTT

FULL CHAPTER LIST

WHAT READERS SAID ABOUT THIS BOOK

I WANT TO READ!

Here's the complete chapter list. Don't miss out on this awesome content.

Chapter 1 -Introduction

16

Chapter 2 - Cognitive Entrenchment

19

Chapter 3 - What Marketing Really Is

25

Chapter 4 - It's ALL About People

37

Chapter 5 - The Psychology of Marketing

51

Chapter 6 -Knowing Who You're For (and Not For)

58

Chapt 7-Moving Beyond the Old School Mentality 

70

Chapter 8 - Funnels and Touchpoints

88

Chapter 9 - Focus on Who You're For

96

Chapter 10 - Internal Marketing

105

Chapter 11 - Focusing on the Wrong Things

110

Chapter 12 - Where Do I Start?

117

Chapter 13 - Own Your Audience, Don't Rent It

130

Chapter 14 - Content Marketing

143

Chapter 15 - Content Distribution and Inbound Marketing

151

Chapter 16 - Measurement and Analytics

170

Copyright 2021 RainierDigital LLC

Chris F.

Recruitment Marketing Strategist, Appian

Travis did a great job at breaking down almost every channel of marketing and applying it to the candidate journey. I recommend this book to anyone looking to get into Recruitment Marketing or Employer Branding regardless of level of experience. 

Kelly W.

Marketing Consultant

This book is a godsend for companies scratching their heads about how to attract and retain talent. The answer lies in the marketer's toolbox - identifying, nurturing, acquiring, (and) measuring